Our Story
Built for Indian dogs, by people who love them.
TrueWag started with a simple frustration: the best dog supplements weren't made for Indian dogs, Indian diets, or Indian heat.
Shop Probiotic Soft Chews →The gap
The best wasn't built for us.
India's dog parents had to choose between cheap, unproven chews and expensive imports that were never formulated for our climate or our dogs' diets. Those imports often shipped halfway around the world, losing potency on the way — strains that needed refrigeration, labels with no context for Indian conditions, and prices that assumed a very different kind of household.
We thought our dogs deserved better than that compromise. So we stopped waiting for someone else to close the gap.
— Gokul Prakash , Founder · R.V. College of Engineering
What we believe
Earn Every Wag.
That's our tagline, and it means exactly what it says. Trust isn't granted because a brand has a good logo. It's earned — through honest ingredients, real formulation work, and showing up consistently. These three things are non-negotiable for us.
Transparency
Honest labels, real numbers, nothing to hide. Every ingredient is listed with the amount it appears at — no proprietary blends, no vague percentages.
Science
Vet-formulated and built on published canine research. Every strain, every functional ingredient was chosen because the evidence supports its inclusion.
Made for here
Formulated and manufactured in India for Indian conditions. The heat, the humidity, the diets our dogs actually eat — all of it was factored in from day one.
How we make it
Formulated here. Built for here.
Getting the formulation right took time. We worked with veterinary expertise to select strains that actually survive the journey from factory floor to your dog's gut — not on paper, but in the conditions Indian summers actually create.
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Vet-formulated
Every strain and functional ingredient was selected with veterinary input and grounded in published canine research.
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Manufactured in Jaipur, Rajasthan to GMP standards
Made in India — not imported, not relabelled. Our manufacturing facility operates to Good Manufacturing Practice standards.
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Heat-stable by design
We chose spore-forming strains and use a cold-extrusion process so the probiotics survive India's climate — from the factory to your shelf to your dog's gut.
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Clean ingredients only
No onion, no garlic, no artificial fillers. If an ingredient appears on any authoritative list of ingredients harmful to dogs, it stays out. Full stop.