Legal
Last updated: September 2026
TrueWag (“we”, “our” or “us”) respects your privacy. This Privacy Policy explains what information we collect when you visit truewag.in (the “Site”), how we use it, and the choices available to you. This is an informational brand website only. We do not sell products directly, and we do not collect payment information of any kind.
We collect only limited, non-sensitive information:
We do not knowingly collect your name, postal address, phone number, payment details, or any other sensitive personal data through this Site.
Google Analytics 4 places cookies in your browser to help us understand aggregate usage patterns — for example, which pages are most useful or where visitors come from. This data is collected in an anonymised, aggregated form and is used solely to improve the Site.
We also use the Meta Pixel (Facebook Pixel). It places cookies to measure whether our Instagram and Facebook ads lead to visits and purchases, and to show relevant TrueWag ads to people who have visited the Site. Meta’s handling of this data is governed by Meta’s Privacy Policy. You can control how Meta uses your data for ads in your Meta ad settings.
You can prevent cookies from being set by adjusting the settings in your browser. Most browsers allow you to refuse or delete cookies. Please note that blocking cookies may affect the functionality of some websites, though it will not meaningfully affect how this informational Site displays. Google’s own privacy practices for Analytics are governed by Google’s Privacy Policy.
We use the information we collect to:
We do not use your information for automated decision-making, and we do not send you marketing emails or messages.
We do not sell, rent, or trade your personal data to third parties. The third-party services that process usage data on our behalf are Google Analytics and the Meta Pixel. Data shared with Google and Meta is governed by their respective terms and privacy policies. We do not share email correspondence with any outside parties unless required to do so by law.
You may control or disable analytics and advertising cookies through your browser settings at any time. If you have sent us an email and would like to know what information we hold, or would like it deleted, please contact us at support@truewag.in and we will respond promptly. As Indian residents, you have rights under applicable data protection laws in relation to personal data we hold about you.
This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy or how we handle your information, please write to us at support@truewag.in. We aim to respond to all enquiries within five business days.